NEW LOOK

SOCIAL CONTENT

My first task at New Look was to create a visual identity for two of the brand's key channels: Instagram and Pinterest. The brief was to achieve a more premium, stylish aesthetic with a fashion authority.

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Working with the Design Team, I created guidelines detailing a colour palette, range of textures, narratives, suitable influencers and on-brand content e.g. quotes, close-ups, street style and outfit flat lays.

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During the time that the guidelines were put into practice we achieved great engagement results. In one year, we increased Instagram followers by 60%.