NEW SEASON
STYLE RULES
With Suki Waterhouse fronting New Look's AW16 campaign, we wanted to bring more than just her unique style to followers. We wanted everyone to discover her lively personality and social media savvy.
It was my responsibility to plan the content we needed and oversee the process, such as working with Suki and a behind-the-scenes photographer to capture both images, film and gifs.
From her Snapchat takeover at the photoshoot to the revealing Q&A over on the blog, everyone could follow her journey as she became the face of the New Season Style Rules campaign.
NEW LOOK
STYLE ON TOUR
Six weeks, three influencers and three destinations. In SS16 New Look took their Style On Tour to inspire followers what to wear on every kind of holiday.
With blogger Megan Ellaby, TV presenter Poppy Jamie and DJ Maya Jama on board, I
planned and created content that would tease, reveal and celebrate each stop of the journey.
The campaign was hugely successful with Maya Jama's Snapchat story receiving over 50,000 total views and Megan Ellaby gaining an average of 10K likes per Instagram post.
NEW LOOK
PARTY READY
To launch party season, New Look teamed up with four influencers, known for their individual talent and unique style. Enter fashion bloggers Shirley B. Eniang and Leanne Lim Walker, singer K. Stewart and model Staz.
The aim was to provide outfit inspiration and show the collection's variety, so with the girls, we created a mix of content across channels. From videos and flat lays, to gifs and 'get the look' posts, we helped our followers get Party Ready.
The campaign achieved 740K combined engagements, over 3.5M reach/impressions and over 525K views on YouTube - the highest viewed New Look video in 2015.
NEW LOOK
LFW
A usually exclusive event, New Look wanted to give it's followers access to London Fashion Week. With the help of singer Whinnie Williams and DJ Zara Martin, followers experienced 24 hours with the duo, going from catwalk show to after-party. All while wearing the latest pieces from New Look's AW15 collection.
Supporting content also included style guides to autumn's biggest trends and how to get Whinnie and Zara's looks.
The main objective of this activity was to reposition New Look as a fashion authority: knowledgable about trends and with access to key fashion events.
NEW LOOK
WIRELESS FESTIVAL
Music unites. So as the main partner of Wireless music festival, New Look aimed to raise awareness of both the women's brand and the relaunched New Look Men brand.
The Road to Wireless campaign took place over a year and started with the partnership announcement, followed by an exclusive gig and ended with the festival itself. During that time, we delivered a diverse mix of content: artist interviews, festival how-to videos, outfit inspiration, street style looks, competitions to win tickets, behind-the-scenes access and live event coverage.
It was a highly successful campaign. Total organic reach on Twitter and Facebook was 65,284,802 (and still rising). New Look’s share of voice compared to other partners was significantly higher throughout the partnership, accounting for 76% of overall conversation and 30% during the festival itself. Also, we gained over 362K likes on New Look Wireless related posts on Instagram.