With the insight that some people feel intimidated by visiting fine jewellery stores, Forevermark wanted to explore more accessible ways of allowing people to try on diamond jewellery.
 
Through 'My Forevermark Fitting' created by AKQA and built by Holition, consumers could virtually try on pieces, learn more about choosing diamonds, invite friends to comment on what they're wearing, and find their nearest jeweller.
 
As Copy Lead, I wrote copy for every step of the experience.