In 2008, Fiat was the first automotive brand to sell a car online. But not just any model - the limited edition 500byDiesel - an exclusive collaboration between Fiat and the Italian fashion label.
 
I worked on the sales phase of the project, writing copy to guide the consumer through the online purchase process, and order confirmation emails.
 
A highly successful venture, this led to further limited edition online sales, including the 500byGucci.