LoveGold aimed to inspire through a mix of content, where gold jewellery is always central to the story.
 
As Copy and Content Lead, I was responsible for setting up the editorial process, launching the brand across multiple channels, as well as planning and creating content.
 
Like a media publisher, I proposed monthly themes, which informed the content we planned for the website and our social channels. This included rich fashion photography editorials, interviews with established and emerging jewellery designers, as well as collaborations with style leaders including Leandre Medine, Chiara Ferragni, Aimee Song, Susie Lau and many more.